How To Become A Video Publisher & Grow Your Website?

How To Become A Video Publisher & Grow Your Website?

In about a decade online video went from being a buffering nightmare snoozefest to the supreme ruler of the internet. More video content is uploaded to the internet in 30 days than the major U.S. TV networks have created in 30 years! Where there are eyes and ears of the consumers, there are marketers. And they’ve spent $11.9 billion on digital video ads in 2017, which is an increase of whopping 33% since the year before.

Online video is fundamental to the way the world operates in 2018, and ALL business need to utilize it.

It matters for the companies that exclusively exist online, and the ones that don’t because nowadays it is the main way people get their kicks online.

While becoming a video publisher, growing your website and your revenue through video views is the right step to take you don't need to be tech-savvy in order to make the leap. Click To Tweet

While becoming a video publisher, growing your website and your revenue through video views is the right step to take you don’t need to be tech-savvy in order to make the leap. And if you’re already on board the video train let us show you how to squeeze the most out of it.

Video Publishing For Internet Beginners

If your business model relies on selling services or products and your website is just a digital business card communicating the basic info, putting videos is going to make you louder, more eloquent, and contemporary. A staggering 90% of users say that product videos are helpful in the decision process. After watching just a single video, 64% of users are more likely to purchase a product online.

Customer testimonials, tutorial videos, and demonstration videos are deemed reassuringly helpful by consumers. These type of videos can be as simple to make as a casual home recording you make with the family on a birthday.

Testimonials are simple videos with happy customers disclosing why is that your business gave them a satisfactory product/service. It’s the next best thing to positive word-to-mouth and it’s as easy to make as is holding up a camera or a mobile phone. Tutorial videos are there to separate you from the competition by showcasing your knowledge. Demonstration videos are just less formal ads for your product.

There are a couple of simple guidelines you need to follow when making videos:

  • Always film in well-lit places.
  • Use a real microphone (there are iPhone and Android compatible ones if you’re filming with a phone)
  • Don’t shake or move excessively
  • Never film vertically

If you can afford it, get the quality equipment, but don’t use the lack of pro cameras, lights, and mics as an excuse for not making videos. They are a necessity in 2018 and will remain so at least until VR becomes an everyday thing.

Best thing is that even with your informational videos, you can make additional money from advertisers.

Video Publishing For Internet Veterans

Playing a video focuses, shrinks the view field of the visitor, making ads more noticeable. That’s just one of the reasons why the video has significantly higher CPMs as compared to other forms of display advertising. Click To Tweet

You’ve been hunting clicks and views on the internet for years now, but you have a feeling that your business could be… more. More lucrative, more modern, more visible. The video is what you’ve been looking for.

Playing a video focuses, shrinks the view field of the visitor, making ads more noticeable. That’s just one of the reasons why the video has significantly higher CPMs as compared to other forms of display advertising.

Not only that. The companies which use video enjoy 41% more traffic than the ones that are sticking just to text and images.

So, you’ll get more visits to your site, improve variability of the content you offer, engagement with your targeted audience and get money from advertisers who are waiting to place ads on your videos.

Video Ad Monetization

It doesn’t matter if your business model relies on ad views or native video is a part of your marketing strategy. There is a huge revenue potential for both types of businesses with video ad monetization. Click To Tweet

You did it, you finally created an awesome video! It’s smooth sailing from here, right? Wrong. But we can help get more from your videos.

It doesn’t matter if your business model relies on ad views or native video is a part of your marketing strategy. There is a huge revenue potential for both types of businesses with video ad monetization.

While the monetization of video views isn’t hard to achieve, often times it can be difficult to properly set-up. To get the most out of your videos, you’ll need knowledge of programmatic deals and ability to keep an eye on them all the time. Doing it all as a one-man-show can be overwhelming.

Then there are solutions like the one we offer. MOW Player is a completely automated solution in which we manage the integration with ad servers, partners and networks behind the scenes. On top of giving you an awesome customizable HTML5 video player that is. All of this ensures you have the most revenue that you could possibly get. And free time to use on other sides of your business.

Thanks to hard work of our sales team we are able to provide our publishers with the best CPMs through MOW MarketPlace which is integrated with several ad platforms and ad exchange networks like:

  • ADX
  • Rubicon
  • Pubmatic
  • Cedato

Revenue reports will be available to you and can be broken down to days, countries, and sites.

Currently, for MOW Marketplace users, our Revshare model is starting at 50/50.

But we are also giving you the option to find your own advertisers and publish their ads through VAST tags. You can opt out of MOW Marketplace and choose a paid plan at $250 per month for 2500 GB of data transfer with 5 TB of storage which is, approximately, 800.000 video plays. But, that’s for another post.

Start Now

There is no doubt video is no longer the next big thing. The video is here and it’s here to stay. Why not opting out for a robust and feature-rich turn-key solution to publish your videos online absolutely FREE of charge, and make $$$ on top of it?

Chances are your competitors already moved their video business to MOW Player. SIGN UP, find out why.