Video has become the undeniable, supreme ruler of content online, and since the shelf-life of individual videos is usually short (unless you’re using Video Article of course) creators are constantly in a hurry to publish the next clip. With tracking the success rate of the previous videos, checking on video view counts, monetization, and thinking about the next video project, it gets tiringly complicated and overwhelming. Which is why optimizing video workflow should be high on the list of priorities for any video publisher.Why should you optimize your video workflow? Well, everything runs smoother when there is a clear picture of the tasks at hand and when there's knowledge about what exactly needs to be done. Click To Tweet
You see, everything runs smoother when there is a clear picture of the tasks at hand and when there’s knowledge about what exactly needs to be done. Time is better managed when there’s no place for doubt while carrying out specific steps. And you know what people say: time is money.
In order to help you save time and money here are the necessary steps you’ll need to take from the creation of video files to the understanding of video analytics, in order to smoothen the video workflow. While these steps refer to the use of MOW Player CMS and it’s capabilities it can easily be implemented to whichever video player you are currently using.
Video Workflow Step #1 – File Preparation
The video workflow process starts even before you log into MOW Player. The format of the files on your device is very important in regards to video performance. In order to have uniformity and to maximize the quality, it’s recommended to use MP4 format when uploading the files to MOW Player’s platform.
Video Workflow Step #2 – Upload
In order to minimize time spent on selecting individual videos, MOW enables uploading vast video libraries in bulk. Whole folders can be transferred to your new online video library with a drag and drop. Making an additional or a backup video library for your YouTube videos can also be done with just a few clicks.
A thing to always have in mind is that Google strongly values the name of the source file when it decides on the SEO rating of a video. Naming files as keywords for the video will significantly improve the organic reach of videos.
Video Workflow Step #3 – Content Management
MOW offers a quick solution for providing your videos with basic metadata that can produce valuable results with almost no time spent. Placing videos in some of the offered categories can give the viewers and search engines the much-needed context about your videos.
Perhaps even more importantly, with MOW Player’s feature Video Article, categories can become a sort of a playlist which can be placed on any page in order to improve views for videos in them. Here are the categories you can group your videos in:
– Auto & Vehicles
– Beauty & Fashion
– Comedy / Funny
– Family Entertainment
– Film & Animation
– How-to & Style
– Nonprofits & Activism
– People & Blogs
– Pets & Animals
– Science & Technology
– Travel & Events
– Women’s interest
Video Workflow Step #4 – Delivery
Even if the video is a core element of your business, and especially if it’s a supporting tool, one can’t be expected to change all of the previous digital decisions to accommodate it. MOW places video on web pages through a basic HTML5 code that is the universal language of the online world today. In order to attune itself to the modern audience – which is consuming content on mobile devices increasingly more – MOW offers a specialized AMP (Accelerated Mobile Pages) code. Embedding each of these codes is easy almost as sharing a video from YouTube.
Video Workflow Step #5 – Playback
All the previous steps won’t be worth much if seamless delivery of your content isn’t provided to the viewers. A modern internet user isn’t ready to wait for a few seconds to get a video to play. A player needs to react to pressing of the play icon immediately. Regardless of the platform. Regardless of the system, the viewer is using. AMP and HTML5 codes play big roles here too.
Video Workflow Step #6 – Analytics
The success of digital business mostly comes from measurability. Seeing what works and what doesn’t in clean numbers doesn’t require a business bachelor’s degree to be utilized. A single page in the MOW Player’s CMS displays total video numbers, total video plays, the number of sites videos are attached to. It also displays the top playing videos, the best-performing sites, as it displays the timeline for video popularity.
Video Workflow Step #7 – Monetization
If the videos are being played, they are earning money. Revenue statistics like Total Ad Impressions, Fill Rate, and Total Earnings are also available through the Dashboard tab in the CMS. But the Revenue Report tab can go even deeper and segment the reports based on sites, time (day, months, years), and countries.
Knowing which ads work with which videos, and which don’t enable a publisher to adapt its monetization tactics or even creative choices.
With a clearer picture of the video workflow in mind, there is no reason not to fully utilize the content king of 2018.