I’m sure you’ve expected this. A ‘digital marketing trends’ post, right? Well, you got to go where the audience is. Now, no other human endeavor has been shaped by the trends as much as the internet. And no wonder frankly being a fertile ground for hive behavior.
Trends on the internet change, rise or fall faster than in any other area of life, making each tendency that more important regarding reaction to it and timing of doing so. Digital marketing trends are created by the people who live on the internet, work on the internet, and work for the internet.
The fast-paced style of internet professionals and heavy consumers dictates the fluctuation of value stocks of companies and ideas through their actions. Many businesses reach stardom in less than a year before burning out, as the tool or services they offered were made obsolete by another technological advance.
There are marketing tools that have stood the vicious test of internet time (as explained in the linked post). But we are not talking about the tools here.
Here, we’ll take a look at what our collective actions and needs have shaped into relevance concerning digital marketing trends in 2019. The contrasting nature of the three most essential marketing crazes shows the hectic nature internet has and the need for critical, in-depth observation of the broad internet landscape.Video Marketing and Chatbots and, guess what, Email are top digital marketing trends for 2019. Click To Tweet
Video Hype Train Will Not Slow Down
Solidifying the pole position it has in the content race, the video will lap text, images, and audio in 2019, and by 2021, Cisco expects that video will make for 80% of IP web traffic. With the backing by the community being so strong – 70% of consumers say that they have shared a brand’s video – there is no way that the video hype train is slowing down any time soon.
Forbes notes that a third of time spent online is dedicated to watching videos, video ads make up for more than 35% of all ad spending on the internet. Some digital marketing experts go as far as saying that a single minute of video content is the equivalent to 1.8 million words.#DigitalMarketing trends: Video is here to stay. The only thing marketers and businesses, in general, has to focus on is how they are going to utilize it. Click To Tweet
Be as it may, the video is here to stay and to stay at the top. The only thing marketers and businesses, in general, has to focus on is how they are going to utilize it. VR, 360, and live-streaming are all modern technological improvements, but others, less-obvious ones can make a serious impact too. Tools like MOW Player’s Storyteller and Video Article even further decrease the cost of making and publishing videos by prolonging their hit-times. Whether you are on a budget or not these are some nifty features you can utilize in your business.
Chatbots Are Here To Help
Perfectly illustrating the fogginess of reeling in digital marketing trends is the acceptance of chatbots by businesses and audiences. Something that was written off as nothing more than a peculiar quirk for cheap internet laughs in its beginning has now been successfully utilized by big companies. Chatbots are software programs able to communicate with people through chat. Some are based on recognizing only specific, expected queries, while other posses smarter AI and can hold conversations better than many have with long-year colleagues.
Trusting that AI can not only hold a conversation – sometimes even fool people into thinking they’ve conversed with another human – but indeed help solve a problem is a huge step, not just for the internet. An impressive rate of 37% of Americans has said that they would use bots in an emergency! The transition was smoothened by hugely successful digital assistants like Siri and Alexa, and chatting with AI is considered as normal as calling customer service. Even more so for Generation Y members who are wary of speaking on phones.
It is reported that right now there are 100,000 bots in Facebook Messenger alone. How’s that for adoption?
Revival Of Email With Video
The days of emails being the biggest pestilence on the internet are long gone thanks to pop-up ads, autoplay video ads, teen YouTube stars, and marketers realizing that quality beats quantity. Internet users are quick on the unsubscribe trigger when one too many encumbering emails are sent that ask the reader one too many things. First of all, to read, and then to buy.
Playing a huge role in the revival of email marketing is the utilization of video in sale funnels. Forbes reports that embedding videos in landing pages can increase conversion rates by 80%. Watching a video is a way easier and rewarding task – as it provides audio and video stimulation – than reading through lines of sales copy. The number of businesses using videos on their landing pages has moved from 49% to 60% in the last year, and it will only increase when the usually smaller, selling, consumer-based companies realize they can fully utilize the power of video efficiently.
Emails also benefited or were used as a lifeline, as social media and organic reaches fell in 2018 due to change of algorithms and aggressive increase in SEM.
What’s the bottom line?
Well, some of the arriving digital marketing trends will make us feel like we’re living in a sci-fi movie. Others will make us question which other trends were written off easily without proper examination and application. These three mentioned here are by no means everything you should be doing and/or testing for your businesses. But, judging by what little insights as a video platform we have, they are a safe bet for most companies.
The most important thing to remember is to treat your business and your customers/audience/visits with respect. Trends come and go/ Some will, hopefully, improve our business and lives.