Video rules the internet and if your business does not incorporate video into your marketing strategy you are missing out big time! One-third of all online activity is spent on watching videos and 90% of users say that product videos are helpful in the decision process. In a climate such as this, you’ll understand why it’s especially disheartening when your videos aren’t getting the needed attention.
You might be wondering: what can you do to kickstart your video business and boost your video views and engagement?
Well, luckily for you, there are inexpensive and free tools which can result in major improvements of the view count regardless of the type of videos and the branch of industry. These straightforward, easy-to-use online tools will maximize video views and increase engagement, resulting in higher ROIs.What can you do to kickstart your video business and boost your video views and engagement? Click To Tweet
It’s completely possible to have an admirable online video presence without ever lifting a camera, or even hiring professionals to film. Quite a few companies offer the service of online video creation, but not one platform presents a better option than Biteable.
Beautifully designed, intuitive to use, helpful, a plethora of options and a vast video library is what makes Biteable an awesome option. In all really this could indeed be the only tool one might need to craft an impressionable video presence.
Biteable enables everyone to create professional videos and do it surprisingly fast. Either by following and customizing templates or by utilizing the truly vast library without limitations. Regardless of the need, Biteable will make video explainers, corporate videos, ads or any other type of video content look TV-ready. You can also add your own images or videos and Biteable provides the overlaying music options along with numerous other customization options like font, timing, and color.
While Biteable’s free plan offers an HD TV quality, up to five projects per month, and 1GB of storage, the videos created will have a sizeable Biteable logo watermark, so the Premium option is the right way for any serious company. With a monthly expenditure of $29, a business could potentially get the solution for all of its video needs or simply supplement other video types with Biteable-created content.
Sometimes having a well thought of, high-quality video is the only thing that ensures more video views and engagement.
Say you already have an amazing video but you’re battling the ever-present problem videos’ short life-spans? Online video player and platform MOW Player has a feature Video Article that can drastically prolong video’s longevity and significantly boost view count.
Essentially, a simple HTML5 code goes to your page, any page, and that’s it. It can even be a page that contains a different video player than MOW, making the utilization of Video Article a convenience that shouldn’t be missed.Boost Your Video Views With Our Proprietary Tech Video Articles Click To Tweet
Video Article operates on a principle of taking categories, pre-existing groups of videos, or the entire video library, and presenting individual videos in a one-by-one fashion through a very simple, unintrusive widget-like display. The site’s visitors can browse between videos in the category by clicking the “back” and “forward” buttons while deciding which videos to play based on thumbnail, title, and description.
The widget-like tool ensures that all videos will continue to drip down views. Publishers in Beta testing reported an average of 30% more plays and close to 20% advertising revenue increase.
And that’s not all.
MOW Player also has a simpler version of the service Biteable provides and allows for slideshow videos to be made with your text and images while providing fitting music options.
2 for the price of one and the price is FREE.
Magisto is a platform for making videos automatically by combining pre-existing videos and photos and deciding between several customization options. It uses advanced digital technology and AI in order to make professional style videos. All you need to do as a user is to select videos and photos that you want to be a part of the particular Magisto video.
The most important customization comes in the form of choosing an editing style, which will decide on the filter Magisto will use, the quickness of cuts between different photos and videos, and other design choices. The themes of the editing styles are well-explained by the platform and will help you decide on the right one for your brand.
The user is left to choose between pre-existing soundtracks described by style, and to give the video a title. Magisto will then analyze the videos and photos, calculate the optimal length, although the user can decide to shorten or prolong it. Not by too much though, as Magisto is pretty certain in its ability to determine the optimal length based on videos’ durations, the number of photos, and editing style. After a few minutes of processing, the conjured video will be available for viewing.
Now, the premium package at $4.99 per month is the most affordable one and will allow for making videos up to 2:30 minutes in length. The professional package at $9.99 per month doubles the possible duration and enables the user to ad its text and logo, ads editing features, and enables the use of commercially licensed music. The $34.99 monthly package enables you 10-minutes long videos, the usage of stock videos of photos, and displays analytics amongst other features.
All in all, Magisto is great for increasing productivity, mixing up video presence, presenting companies, and general ideas, but it doesn’t work for step by step tutorials, explanations, or interviews. In the end, Magisto-made videos are highly useful and very powerful with the right goal behind them.
A tool similar to Magisto, although specialized in a manner that will be suitable for most companies. Video creation platform for businesses, Lumen5 focuses on making videos out of traditional articles consisted of words and images. Making it ideal for organizations wanting to transition from textual to the video age of 2018, utilizing their textual libraries, and recycling their old content.
Lumen5 uses artificial intelligence and machine learning in order to create videos out of articles in just a matter of minutes. The process starts by pasting the URL to an article and the platform does its magic and creates a storyboard by analyzing text, finding the most important aspects of it and creating a slideshow. The images are suggested based on the text that will accompany them.
The length of each slide duration will be determined by algorithms based on the amount of text, and the text is placed in regards to compositions of the images! Lumen5 even highlights important words for maximum effects. The platform allows you to meddle with the slideshow enough, replacing images, adding slides, and text. And provides music options, of course.
Lumen5 even comes with a free plan, one that allows up to one user, the usage of the standard image library, and produces videos in 480p resolution. The Pro version, which costs $49 per month, creates videos in 720p resolution, offers custom themes, and different formats. Business and Team plans are $149 and $399 respectively and both offer 1080p resolution with the most important differences being that Team offers multiple users and client support.
If you are just starting out with video in your marketing these four tools are perfect for you. They can help you easily make videos from your articles and on top of it bring additional views once the video passes its heyday.