34 Best Marketing Tools To Boost Small Businesses In 2019

34 Best Marketing Tools To Boost Small Businesses In 2019

A modern-day marketer is a jack of all trades. Someone that’s able to set and analyze social media and ad campaigns check on-page and off-page SEO, write emails and schedule newsletters, produce quality articles, and even work on designs and videos.

We all have our preferences to one tool over the other. However learning from the experience of others, in this case taking a glance at the tools that help us deal with our everyday tasks quickly and effectively, is the best way to up your marketing game.

Though these marketing tools and Google Chrome extensions listed here helped us grow our businesses from a handful of customers to several thousand happy customers these are nothing more than a product of our own meandering experience. So treat them as such.

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Check out the list of tools we find most beneficial for enhancing productivity, simplifying tasks, tracking data, decreasing assignment duration, and generally expanding your business.

Social Media Tools

Buffer

Buffer is a Social Media Management Platform

Pricing (monthly): Free / $15 / $99 / $199 / $399

A popular social media management platform

Using it for: Social media, increasing productivity, posting automation

Why: To save time managing your numerous social media accounts and maximize engagement through analyzing past performances.

How: Schedule post across your social media profiles all from one place, manage all your customer support from the same platform, analyze performances of your posts in detail.

Mention

Mention is an easy-to-use media monitoring tool that lets you track social mentions, analyze competitors, find influencers, and generate leads.

Pricing (monthly): $29 / $99 / Custom

Real-time monitoring platform for following brand or keyword mentions across the web.

Using it for: Customer service, increasing productivity, analyzing

Why: There are no better and easier points a brand can make than to interact and listen to its users. Mention enables following their online messages of users and can alert the marketer when the brand name is being mentioned on Twitter, Facebook, Reddit, Amazon, and many other significant sites.

How: Mention offers to follow the keywords for the marketers or to let them take over any interactions the platform finds. It’s a bit pricier than the other tools, but will undoubtedly pay itself off.

Buzzsumo

BuzzSumo helps you Find the Most Shared Content and Key Influencers

Pricing (monthly): $79 / $139 / $239 / $499+

Tool for discovering the most shared articles containing a chosen keyword.

Using it for: social media, analyzing, networking

Why: Following the real-time zeitgeist of the digital society is made easy with Buzzsumo and discovering the most successful articles isn’t the only feature of this internet goliath. Finding influencers, comparing results between social networks, analyzing competitors, and many other features will prove essential for marketing.

How: Following the vast space of the internet is almost unfairly simple with Buzzsumo as just typing in the keywords will produce worthy inputs.

Tweepi

Tweepie helps you Grow Your Twitter Brand with the Power of Artificial Intelligence

Pricing (per month): FREE/ $12.99 / $24.99

Online tool for getting plenty of Twitter followers fast and easy.

Using it for: Social Media, Twitter audience

Why: One of the easiest and costliest ways of broadening your business online.

How: Tweepi functions on an underlying presumption that most people behind Twitter profiles follow back people who follow them. Tweepi lets you follow people who are believed to be interested in the field of your business after they follow back, Tweepi can unfollow them and find more possible followers through this method.

SEO Tools

Google Analytics

Google's platform for real-time analytics providing all the necessary information on user behaviour on-site.

Pricing (monthly): Free

Google’s platform for real-time analytics providing all the necessary information on user behavior on-site.

Using it for: analyzing, search engine optimization,

Why: Google Analytics holds the finger on the pulse of a site’s audience. The analytics tool provides all the necessary information on customers’ experiences on the site. What are the most popular pages, what gets clicked on, what gets abandoned quickly, and so much morereduces

How: Basic Google Analytics can be used by anyone with a basic computer literacy, the further options would require tutorials or free Google courses.

Google Search Console

Google's organic-search analytics tool

Pricing: FREE

Google’s organic-search analytics tool

Using it for: Analytics, Search Engine Optimization. Search results data

Why: What gets measured gets managed. Seeing which queries returned which pages from your site and how many visits did it generate is fundamentally beneficial for every type of website.

How: Add your site and verify it with Search Console, configure SEO reporting to your liking within Analytics.

SERPSTAT

SERPSTAT is All-in-One SEO platform for professionals

Pricing: FREE/ $19.00 / $69.00 / $149.00 / $299.00

All-in-One SEO platform for professionals

Using it for: Search Engine Optimization, Search Engine Marketing

Why: Maximizing your website’s organic and ad reach by discovering the most important keywords for your website. Being able to research competitors and analyzing advertising amongst other things, and all in one place.

How: Typing in a known keyword and getting related variations, the volume of searches and CPC. The highly-professional SERPSTAT is thorough and offers the solutions for all SEO needs.

SEMrush

SEMRush is an All-in-one Marketing Toolkit for digital marketing professionals

Pricing: Free / $99.95 / $199.95 / $399.95

All-in-one Marketing Toolkit for digital marketing professionals

Using it for: Search Engine Marketing, Search Engine Optimization

Why: A comprehensive digital marketing tool for analyzing keywords, competitors, backlinks. All in one solution for SEO professionals. SEMrush is recognized as the best SEO tool in Europe, USA, and the UK by Search Awards 2017.

How:: By making business strategies through analyzing SEO traffic, paid traffic, and social media engagement.

ScrapeBox

ScrapeBox is the Ultimate Link Harvester, Mass WordPress and Movable Type Blog Comment Poster Complete with PR Storm Mode and Bulk Pagerank Checker.

Pricing: $97

The Swiss Army Knife of SEO.

Using it for: Search Engine Marketing, Search Engine Optimization

Why: ScrapeBox offers a daunting amount of features which range from more common ones like harvesting URLs, competitor research, building links, and performing site audits to more complex like webpage meta scraping, comment scraping, and many, many others.

How: Doing any desired task becomes easy through ScrapeBox’s rich video instruction section. When you need to work on your website structure this is the best tool for it.

Design Tools

Pixabay

Pixabay has Over 1.6 million royalty free stock photos and videos shared by their generous community.

Pricing: Free

A search engine for more than 1.500.000 royalty-free images.

Using it for: Design, free images, branding

Why: Pixabay is the largest search aggregator for free images on the internet enabling your business to create a distinct visual identity.

How: Pixabay has a pretty straightforward search interface and allows several types of filtering. Thanks to it you can quickly enhance the graphics display of your website and your brand with no cost whatsoever.

stocksnap.io

StockSnap is home of beautiful free stock photos

Pricing: Free

Free stock photos

Using it for: Design, decreasing cost, brand

Why: High-quality free stock photos available for download without any limitations, even for commercial use.

How: Use a simple search bar or browse for photos through categories and tags.

Photoshop

Adobe Photoshop, the ultimate image-altering software

Pricing (yearly): $239.88

The ultimate image-altering software.

Using it for: Design

Why: Every business needs the services Adobe Photoshop provides. Interfering with images is necessary for creating memorable, distinct content, and will increase any business’s stature.

How: There are numerous free tutorials on Photoshop online although the basics can be done with just a bit of experimenting in the program.

Snipping Tool

Snipping Tool a part of your Windows 10

Pricing: FREE

A part of the Windows’ basic package which can be found through the Windows search bar or by accessing Windows Accessories.

Using it for: Design, increasing productivity,

Why: Snipping Tool can significantly decrease tasks-time if a lot of screenshots are used for your work.

How: A poor man’s Photoshop is a nifty little tool with four basic modes. Full-screen screenshot, Window snip which creates an image from one of the selected open programs. The other two options are the Rectangular snip, which is pretty straightforward, and the Free-form snip which enables you to cut your way around the page. Pin the program to taskbar or pin to start for every-day use.

Visme

Visme is everything you need to tell powerful visual stories in the form of engaging presentations, infographics and other visual content.

Pricing (monthly): Free / $13 / $22

An online tool for creating presentations, infographics, charts, and social media graphics.

Using it for: Design, social media, infographics

Why: Refreshing presentations and differentiating yourself from other potential competitors with a modern visual identity and interactivity. Presenting information in an eye-catching, digestible manner, easily making social media visuals.

How: By using Visme’s intuitive graphic maker with thousands of preset options which are highly customizable and awaiting your personal stamp.

MOW Player

MOW Player is a free online video player and platform.

Pricing: FREE

MOW Player is a free online video player and platform.

Using it for: Video presentation, video monetization,

Why: Of course we would list MOW Player here. MOW is a free modern HTML5 video player and video platform with a simple design which offers ad monetization and a couple of great features that can help you make videos from articles and boost video views. It is one tool to handle all your video needs.

How: Besides the standard use of video player MOW has two great features: Video Articles (helps you boost video views) and Storytelling (helps you make videos out of your articles).

Productivity Tools

Google Drive

Google Drive is a file storage and synchronization service allowing users to synchronize files and share folders across devices through a cloud system.

Pricing : 15GB – FREE / 100GB – $1.99 / 1TB – $9.99 / 10TB – $99.99

Google Drive is a file storage and synchronization service allowing users to synchronize files and share folders across devices through a cloud system.

Using it for: Improving productivity, decreasing the cost

Why: Google Drive offers Google’s free versions of Microsoft Word, Excel, and PowerPoint so it reduces the per computer cost for programs. Also, it enables the workforce to edit the same files in real-time without having to worry about whether it’s the correct, latest version of the file.

How: By having shared folders and shared files, transparency in the workplace increases as well as time-efficiency as there is no more need to worry about whether every team member has the desired version of a file.

Trello

Trello is an online tool for organizing and managing projects

Pricing (monthly): FREE / $9,99 / $20.83

Trello is an online tool for organizing and managing projects, tracking employee involvement in them, and all with an easy-to-digest graphic presentation.

Using it for: Improving productivity, decluttering emails.

Why: Trello enables team members to see what everyone is, has been, and will be doing on a project without exchanging dozens of emails per day and having time-consuming team meetings every morning.

How: Multiple available Boards are vertically separated into lists representing a single entity, a task, project or a company’s department. Adding cards onto lists represents a way of adding new instructions to the task with every member of the team being aware of them.

GhostBrowser

Ghost Browser is a web browser that makes you more productive by allowing multiple platform log-ins

Pricing (per month): Free / $20

A web browser that makes you more productive by allowing multiple platform log-ins

Using it for: increasing productivity, social media

Why: A highly useful tool for those working in social media and customer support, GhostBrowser allows the user to switch from different profiles in the same window. Ghost is built on Chromium, so it lets you use all the other Google Chrome extensions you like.

How: GhostBrowser separates different profiles one person might have and enables automated access to their frequently used pages. It also color-coordinated different profiles and let you safely forget about a dozen different login details.

Slack

Slack is the most popular team and project management tool available.

Pricing (monthly): Free / $6.67 / $12.50

The most popular team and project management tool available.

Using it for: increasing productivity, decluttering emails

Why: Slack benefits everyone in the company. The chat-based tool makes the mid-managers’ jobs more comfortable as they can delegate work to teams without messy emails, the workforce knows their roles and priority, and the top brass knows who is contributing.

How: Setting up different chat rooms for company’s sectors or different projects is done intuitively, and the message boards are designed with productivity in mind.

Email Tools

Hunter.io

Hunter.io is a service for finding professional emails of people who may be valuable to your business.

Pricing (per month): Free / $39 / $79 / $159 / $319

Service for finding professional emails of people who may be valuable to your business.

Using it for: networking, lead generation, email marketing

Why: The possibilities of Hunter.io are virtually limitless as they can deliver a direct line to people sitting in some of the most important positions inside your industry.

How: Typing a company name into a search bar will provide two types of results – exact email addresses found on the web, or Hunter’s guess on the exact address based on the practices of the company.

VoilaNorbert

Voila Norbers, A lead generation tool for finding email addresses and verifying found ones

Pricing (per month): 0.10 per lead / $49 / $99 /$249 / $499

A lead generation tool for finding email addresses and verifying found ones.

Using it for: email marketing, networking, lead generation

Why: An easy way to try and get into communication with leaders of your industry or to present them with your business.

How: Searching for exact names of people from companies or by listing through companies’ employees. Voila Norbert allows placing discovered email addresses into lists for emailing in masse.

AllMails.to

AllMails.to helps you find potential customers easy on Twitter

Pricing (per month): Free / $99

Finding potential customers easy on Twitter.

Using it for: Lead generation, email marketing, social media

Why: AllMails.to enables businesses to find Twitter users who are interested in topics related to their industry and then extract their emails. An unpassable chance to increase ROI.

How: Give AllMails.to a search term relevant to your industry, or choose a location, and the tool will deliver emails of people who may be prospects. Organizing email campaigns can also be done through allmails.to.

GetProspect

Get Prospect is an Email and online contact finder

Pricing (per month): Free / $29 /$59 / $99 / $149 / $199 / $299

Email and online contact finder.

Using it for: Email marketing, generating leads, networking

Why: GetProspect is a straightforward tool for finding and managing contacts in the digital world.

How: Selecting the search criteria is the only step to take to receive a list of contact names, corporate email, job position, LinkedIn profile URL and more. GetProspect is a managing tool for contacts as well and is highly connectible with other apps.

Sumo

SUMO helps you Turn Your Visitors Into Ecommerce Customers

Pricing (per month): Free / $29 / $79

Convert site visitors to subscribers and customers with elegant pop-ups.

Using it for: Landing page optimization

Why: Sumo presents their benefits the best – more customer = more revenue.

How: Following Sumo’s linear process of setting up a pop-up screen for joining newsletters or making a purchase. The customization of pop-ups is done intuitively and it’s quite simple to use

SendinBlue

SENDINBLUE helps you Managing email and SMS marketing campaigns

Pricing (per month): Free / $19 / $29 / $49 / custom plan

Managing email and SMS marketing campaigns.

Using it for: Lead generation, email marketing, increasing productivity

Why: Specifically built to satisfy the needs of small and medium businesses, SendinBlue makes vast email or SMS campaigns easy to manage. Automatization of communication with customers will save not hours, but days in time.

How: An HTML editor enables high customization rate for newsletters, a contact managing system enables you to collect information from customers, and all other features can be monitored through the analysis section.

Upscribe for Medium

Upscribe is a newsletter signup form creator that embeds on your Medium blog posts

Pricing (per month): $9 / $25 / $50

A newsletter signup form creator that embeds on your Medium blog posts.

Using it for: lead generation, email marketing

Why: Medium.com is an open publishing platform which every smart business should be using by presenting their expertise and innovation.

How: Upscribe for Medium allows newsletter forms to appear on your blogs published on Medium to generate more leads.

MailChimp

MailChimp is a highly integrable marketing platform works to find people you need, growing your business, and analyzing.

Pricing (per month): Free / $10 / $199

Highly integrable marketing platform works to find people you need, growing your business, and analyzing.

Using it for: email marketing, automation, analytics

Why: MailChimp is one of the most popular platforms on the internet for a reason. At its core, it is an email management and automation tool for providing your customers and partners with all necessary information. But it offers so much more too.

How: Setting up different mail campaigns and comparing them, MailChimp is one of the most useful tools for managing your client list.

Google Extensions

DarkReader

Chrome add-on that shows dark theme for every website

Pricing (per month): Free

Dark theme for every website.

Using it for: improving productivity

Why: Darker themes are more comfortable on the eyes after prolonged times of looking at bright screens. Using a darker theme can shorten the transition from working at night to falling asleep.

How: Dark Reader is now available for Google Chrome, Firefox, and Safari.

Nightwatch Search Simulator

Chrome add-on that simulate search engine queries on Google from any location

Pricing (per month): Free

Simulate search engine queries on Google from any location.

Using it for: search engine optimization

Why: A simpler way of tracking your SEO results or that of competitors.

How: Simulate unbiased searches from any location and check the rankings of relevant websites.

Email Extractor

Chrome add-on for extracting email IDs from web pages

Pricing (per month): Free

Automated tool for extracting email IDs from web pages.

Using it for: email marketing, networking

Why: Gathering important emails is a valuable asset for business operating in any industry.

How: This tool allows the user to schedule all the sites which should be visited, and then proceed to extract emails from them.

Grammarly

Chrome add-on that works as a grammar-checking tool looking for your writing mistakes

Pricing (per month): Free / $11.66 / $15

A grammar-checking tool looking for your writing mistakes.

Using it for: content marketing, increasing productivity

Why: Poorly written, spelling-error filled texts are the surest way of a company losing on its credibility and looking unprofessional. The same goes for the individuals representing companies.

How: Grammarly’s free option checks for spelling errors and offers tips on sentences should be constructed better in congruence with the grammar laws. Paid packages, in particular, will transform your writing in time as would an English writing course on college.

Full Page Screen Capture

Chrome add-on that helps you capture a screenshot of your current page in entirety

Pricing (per month): Free

Capture a screenshot of your current page in entirety and reliably.

Using it for: increasing productivity

Why: Quickly getting screen grabs of web pages can be a significant increase in productivity, especially when dealing with content creation.

How: Click on the extension icon (or press Alt+Shift+P), and the extension will capture the page. Then, a new tab will be opened with your screenshot where you can download it as an image or PDF or drag it to your desktop.

SEO Quake

Chrome add-on that helps you with your SEO

Pricing (per month): Free

Check any webpage for a vast selection of SEO parameters.

Using it for: search engine optimization

Why: SEO Quake enables reviewing all major SEO metrics in a glance. Analyze pages’ for their SEO strength and from there determine what is lacking in your SEO strategy.

How: Get an instant SEO summary for any web page you’re on with the interactive SEO bar that can be adjusted to your needs or switched off completely.

User Agent Switcher for Chrome

Chrome add-on that enables to view web pages from a point of different browsers or devices

Pricing (per month): Free

A tool which enables you to view web pages from the point of different browsers or devices.

Using it for: design, landing page optimization

Why: Not all of your visitors are going to use the same devices and browsers as you when viewing your site. By looking at your content through their eyes, you’ll be able to adjust accordingly.

How: User Agent Switcher for Chrome enables you to pick from a wide variety of devices, browsers, and their versions.

These are the tools we at MOW use in our everyday marketing efforts. I’m sure we’ve missed a couple of great ones and would love to know which ones. Let’s spark up the conversation here and share your favorite tools, the ones that make your work day easy. Share your thoughts, tools and views in the comment section below. Thanks!